This case study investigates the viability of a venture philanthropy approach to augment revenue for a youth-serving nonprofit organization in Connecticut. It explores the perspectives of high-net-worth donors regarding venture-level investments. The study aims to inform organizational leaders about this revenue generation strategy, specifically addressing what donors need to know and their interest in such a model. Data from interviews with ten donors revealed three key themes for viability: organizational governance, member involvement, and impact reporting. The findings offer insights for nonprofit leaders seeking alternative, sustainable revenue sources and promoting positive social change.
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