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The public image of big business in America, 1880-1940: a quantitative study in social change

1 January 1970
Book
Publisher : Flipkart

19660

This book provides a quantitative analysis of the public image of big businesses in America during the late 19th and early 20th centuries. It tracks the evolution of corporate reputation and the role of philanthropy in shaping public opinion. It highlights the intersection of business practices, philanthropy, and social change, and explores the shift in public perception of big corporations over time.

Author(s) :

L Galambos

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Key topics

Corporate social responsibility

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Marketing, Communications, and Brand Strategy Strategic Fundraising, Donor Engagement and Resource Mobilisation

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