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The Keys to Rethinking Corporate Philanthropy

1 January 1970
Academic / Journal Article
Publisher : https://www.google.com/search?q=corporateheart.com.au

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This article challenges common misconceptions surrounding corporate philanthropy, arguing that its effectiveness is often undermined by flawed management thinking. It dispels myths such as the inability to rigorously manage philanthropic programs, the impropriety of publicizing good deeds, and the idea that giving should be merely emergency aid. Instead, the authors advocate for integrating corporate philanthropy with core business activities and management responsibility, emphasizing strategic engagement over mere giving levels to achieve greater impact and corporate social engagement.

Author(s) :

Heike Bruch and Frank Walter

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Key topics

Corporate social responsibility

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Adaptive Strategies and Approaches for Organisational Mission Ethical Governance, Accountability, and Compliance Operations and Program Management

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