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The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective

1 January 1970
Academic / Journal Article
Publisher : Cambridge Core

19612

This article explores the evolving landscape of sports management through the lens of social responsibility, philanthropy, and entrepreneurship. It examines how sports organizations are increasingly integrating social impact initiatives into their core operations, beyond traditional sponsorships. The author discusses the potential for sports to drive positive social change through philanthropic endeavors and entrepreneurial ventures, fostering community engagement and addressing societal challenges. The piece offers a framework for sustainable and ethical practices in sports management.

Author(s) :

V Ratten

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Key topics

Corporate social responsibility

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Ethical Governance, Accountability, and Compliance Marketing, Communications, and Brand Strategy

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