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Strategic social media: From marketing to social change

1 January 1970
Book
Publisher : Wiley

19563

This book explores how the strategic use of social media can transcend commercial marketing to drive significant social change. It discusses various models and presents case studies where digital communication tools have effectively supported philanthropic and advocacy goals, particularly through integrated campaigns. The authors illustrate how social media platforms can be leveraged for broader societal impact, moving beyond traditional advertising to foster community engagement and mobilize action for social good.

Author(s) :

LM Mahoney, T Tang

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Key topics

Corporate social responsibility, Social Justice, Philanthropy and Human Rights

Also found in

Marketing, Communications, and Brand Strategy Technology for Social Change and Organisational Efficiency

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