Strategic Philanthropy: Responding to Negative Portrayals of Corporate Social Responsibility

Analyzing 163 corporate foundations, this study reveals that companies increase both total and education-related philanthropic giving following negative media coverage. The findings suggest that philanthropy can be strategically deployed as a tool to rehabilitate public perception and improve corporate image. This research indicates a reactive and instrumental use of charitable giving, where firms utilize philanthropic efforts to mitigate reputational damage and enhance their social standing in the eyes of the public and stakeholders.