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Strategic corporate philanthropic relationships: Nonprofits' perceptions of benefits and corporate motives

1 January 1970
Academic / Journal Article
Publisher : ScienceDirect

19551

This study examines corporate philanthropy from the perspective of nonprofit managers engaged in strategic philanthropic relationships. Using a grounded theory approach, the study found nonprofits perceive multiple corporate motives, including blends of altruism and self-interest. In the most strategic alliances, relationships were characterized as interdependent, with benefits viewed as equal. The research provides insights into the complexities of these partnerships and how shared value is created between corporations and non-profit organizations, highlighting the nuanced interplay of motivations and outcomes.

Author(s) :

Gregory G.Rumseya, CandaceWhite

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Key topics

Corporate social responsibility, Social Justice, Philanthropy and Human Rights

Also found in

Purpose-driven Partnerships and Networks Strategic Fundraising, Donor Engagement and Resource Mobilisation

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