Home > Development Management > Promoting Philanthropy? News Publicity and Voluntary Organizations in Canada

Promoting Philanthropy? News Publicity and Voluntary Organizations in Canada

1 January 1970
Academic / Journal Article
Publisher : Voluntas: International Journal of Voluntary and Nonprofit Organizations

18877

Greenberg and Walters examine how Canadian voluntary organizations receive news coverage. Analyzing over 500 groups, they find that media attention is primarily driven by organizational size and sector rather than their mission. This raises concerns about equity in public support and the overall visibility of nonprofit organizations, suggesting that smaller or less prominent groups may struggle to gain the public attention needed for their philanthropic endeavors.

Author(s) :

Josh Greenberg David Walters

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Key topics

Social Justice, Philanthropy and Human Rights

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Ethical Governance, Accountability, and Compliance Marketing, Communications, and Brand Strategy

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