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Pink Ribbons Inc: Breast cancer activism and the politics of philanthropy

1 January 1970
Book
Publisher : University of Minnesota Press

18876

King critiques the "pink ribbon" phenomenon, arguing that charitable breast cancer marketing depoliticizes activism, privatizes responsibility, and marginalizes public health advocacy. She highlights how philanthropy shapes disease narratives and consumer culture, potentially undermining structural solutions to breast cancer. The book examines the problematic aspects of commodifying a serious health issue, diverting attention from systemic issues to individual consumer choices and fundraising.

Author(s) :

S King

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Key topics

Health and Wellbeing, Social Justice, Philanthropy and Human Rights

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Ethical Governance, Accountability, and Compliance Marketing, Communications, and Brand Strategy

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