Philanthropy as Strategy: When Corporate Charity "Begins at Home"

This study analyzes corporate philanthropy as a strategic tool aligned with business goals. Using survey data from 187 U.S. firms with established giving programs, it finds that strategic philanthropy is driven by firm-level goals, institutional norms, and managerial motivations. The article underscores a shift toward competitive, outcome-based giving practices. It highlights how corporate giving is increasingly integrated into overall business strategy, aiming to generate both social good and corporate benefits. This shift emphasizes measurable outcomes and strategic alignment with organizational objectives.