Philanthropy and Corporate Citizenship: Strategic Philanthropy is Good Corporate Citizenship

  • 1 January 1970
  • Academic / Journal Article
  • Publisher : Journal of Corporate Citizenship
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This article argues that strategic philanthropy is a key component of good corporate citizenship. It posits that when companies align their philanthropic efforts with their core business objectives and brand values, it can lead to mutually beneficial outcomes. The author explores how strategic giving can enhance corporate social responsibility (CSR), improve brand reputation, foster employee engagement, and ultimately contribute to both societal well-being and business success. The piece provides a framework for understanding how corporations can integrate philanthropy into their overall business strategy for maximum impact.

Author(s) :

David H Saiia

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Key topics

Social Justice, Philanthropy and Human Rights

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