Payroll giving in the UK: Donor incentives and influences on giving behaviour

This article examines payroll giving schemes in the UK, focusing on the incentives and influences that shape donor behavior. It investigates the factors that encourage employees to participate in workplace philanthropy, such as tax benefits, employer matching programs, and awareness campaigns. The authors analyze the effectiveness of different strategies in promoting sustained charitable contributions through payroll deductions. The study provides insights into the motivations of donors and the role of employers in fostering a culture of giving, contributing to a better understanding of workplace philanthropy.