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Payroll giving in the UK: Donor incentives and influences on giving behaviour

1 January 1970
Academic / Journal Article
Publisher : International Journal of Nonprofit and Voluntary Sector Marketing

18847

This article examines payroll giving schemes in the UK, focusing on the incentives and influences that shape donor behavior. It investigates the factors that encourage employees to participate in workplace philanthropy, such as tax benefits, employer matching programs, and awareness campaigns. The authors analyze the effectiveness of different strategies in promoting sustained charitable contributions through payroll deductions. The study provides insights into the motivations of donors and the role of employers in fostering a culture of giving, contributing to a better understanding of workplace philanthropy.

Author(s) :

Debbie Romney-Alexander

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Key topics

Social Justice, Philanthropy and Human Rights

Also found in

Financial Stewardship, Sustainability, & Accountability Strategic Fundraising, Donor Engagement and Resource Mobilisation

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