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Innovative CSR: A Framework for Anchoring Corporate Social Responsibility in the Innovation Literature

1 January 1970
Academic / Journal Article
Publisher : Jstor

19397

This paper proposes "innovative CSR" as an alternative to a narrow business case for corporate social responsibility, arguing it should be linked to innovation literature. It defines innovative CSR through the "4Ps" framework: innovation in project content, processes, positioning, and paradigm change. The author highlights the benefits of approaching CSR from an innovation perspective, demonstrating how this lens can enhance understanding of CSR’s nature and management challenges, moving beyond traditional corporate philanthropy towards integrated, strategic approaches.

Author(s) :

Lutz Preuss

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Key topics

Social Justice, Philanthropy and Human Rights

Also found in

Adaptive Strategies and Approaches for Organisational Mission Organisational Learning, Knowledge, Innovation and Dissemination

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