Home > Development Management > How New Ventures Manage the Resource and Liability of Future-oriented Visions Within the Nascent Market of Impact Investing

How New Ventures Manage the Resource and Liability of Future-oriented Visions Within the Nascent Market of Impact Investing

1 January 2022
Case Study
Publisher : Academy of Management

16326

This study explores how new ventures in the nascent impact investing market manage hype, defined as a collective vision of a possible future. Drawing on a longitudinal study of three ventures, it develops a theory of hype management, illustrating how field-organizing practices generate social proof. The authors reveal how entrepreneurs engage with hype to gain stakeholder support and resources, while avoiding the pitfalls of unmet expectations, contributing to the understanding of legitimacy and resource attainment in emerging markets.

Author(s) :

Danielle Logue, Matthew Grimes

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Key topics

Innovative Finance/ Blended Finance

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Marketing, Communications, and Brand Strategy

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