GiveIndia-The Business of Philanthropy

  • 1 January 1970
  • Case Study
  • Publisher : Emerald
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GiveIndia is an online donation platform bridging donors and credible NGOs. The case focuses on its mission to cultivate a culture where Indians donate at least 2% of their income. Following India's 2013 CSR mandate requiring corporates to invest 2% of profits in CSR, the CEO, Dhaval, must weigh the benefits of corporate donations against mission drift, brand investment, and employee retention.

Author(s) :

S Tripathi, S Bhasker

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Key topics

Corporate social responsibility, Social Justice, Philanthropy and Human Rights

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