Gamification techniques and millennial generation philanthropy

  • May 2026
  • Academic / Journal Article
  • Publisher : ProQuest
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This study explores the potential of gamification techniques to engage the millennial generation in philanthropic activities. It investigates how incorporating game-like elements, such as points, badges, and leaderboards, can influence millennials’ motivation and participation in charitable giving. The research aims to provide insights for non-profit organizations seeking to adapt their fundraising strategies to better connect with this key demographic.

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K Kavanaugh

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Key topics

Social Justice, Philanthropy and Human Rights

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