This primer provides an overview of impact investing in Canada, designed to educate a broad audience on its principles, practices, and potential. It explains what impact investing entails, clarifies the roles of various impact investors, and discusses the importance of robust impact measurement. The report also delves into relevant public policy considerations that can foster the growth of the impact investing market in Canada. It serves as a foundational resource for individuals and institutions interested in understanding how investments can generate both financial returns and positive social or environmental impact.
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