Design Philanthropy: Challenges and Opportunities in the Evolution of Philanthropic Giving

  • Academic / Journal Article
  • Publisher : Sage
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This article explores the relationship between corporate social responsibility (CSR) and social change, questioning whether corporations can effectively serve as agents of social change. It examines dimensions of the business-society relationship to differentiate CSR from other corporate social initiatives. The piece critically assesses which corporate initiatives can ethically and effectively drive social change, proposing a descriptive model of business-society relationships and their capacity for promoting social change, with a case study of Coca-Cola’s ‘3Ws’ initiatives.

Author(s) :

Melissa Arnold Lyon, Shani S. Bretas, Douglas D. Ready

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Education and Skill Development

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