This article explores the relationship between corporate social responsibility (CSR) and social change, questioning whether corporations can effectively serve as agents of social change. It examines dimensions of the business-society relationship to differentiate CSR from other corporate social initiatives. The piece critically assesses which corporate initiatives can ethically and effectively drive social change, proposing a descriptive model of business-society relationships and their capacity for promoting social change, with a case study of Coca-Cola’s ‘3Ws’ initiatives.
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