This research paper from Stanford PACS investigates how High Net Worth (HNW) donors utilize online information provided by philanthropic intermediaries to guide their giving. The study acknowledges the increasing number of platforms that organize and analyze nonprofit data to aid donor decision-making, but notes the unknown extent of their actual use and usefulness to donors. Funded by the Bill and Melinda Gates Foundation, the project focuses on HNW donors’ research practices and their engagement with online data for identifying potential grantees.
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