Creating social change in and through intercollegiate sport: State of the field, challenges, and future directions

This paper examines the evolution of corporate philanthropy and its relationship with Corporate Social Responsibility (CSR) between 1984 and 2016. It addresses the critique that philanthropy may not always deliver measurable value to a brand or effectively drive social change. The author discusses how businesses are re-evaluating CSR’s place within their structures, and the role of corporate philanthropy within CSR. The paper highlights the ongoing challenge of quantifying the impact of corporate philanthropy across various stakeholder groups due to a lack of standardized reporting.