Creating a culture of philanthropy in nonprofit arts organizations

This paper establishes a theoretical foundation for empirically analyzing how sustainable development (SD) can be achieved through stakeholder relations management (SRM). It defines the SD-SRM perspective, linking it to broader stakeholder theory and operationalizing SD for the microeconomic level. The authors illustrate the interconnectedness of SD, SRM, Corporate Sustainability, and Corporate Social Responsibility, concluding that the effectiveness of societal guiding models and management approaches like CSR is significantly influenced by their societal integration.