Corporate philanthropy: When is giving effective?

  • May 2026
  • Academic / Journal Article
  • Publisher : Wiley
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This article investigates the factors that determine the effectiveness of corporate philanthropic initiatives. It likely explores various strategies and approaches companies employ in their giving, analyzing which methods yield the most significant positive impact—both for the beneficiaries and for the company itself in terms of reputation and business outcomes. The study aims to provide guidelines for maximizing the efficacy of corporate donations.

Author(s) :

Cecily Raiborn, Antoinette Green, Lyudmila Todorova, Toni Trapani, Wilborne E. Watson

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Corporate social responsibility

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