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Corporate philanthropy: When is giving effective?

1 January 1970
Academic / Journal Article
Publisher : Wiley

19176

This article investigates the factors that determine the effectiveness of corporate philanthropic initiatives. It likely explores various strategies and approaches companies employ in their giving, analyzing which methods yield the most significant positive impact—both for the beneficiaries and for the company itself in terms of reputation and business outcomes. The study aims to provide guidelines for maximizing the efficacy of corporate donations.

Author(s) :

Cecily Raiborn, Antoinette Green, Lyudmila Todorova, Toni Trapani, Wilborne E. Watson

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Key topics

Corporate social responsibility

Also found in

Scaling Social Impact Strategic Fundraising, Donor Engagement and Resource Mobilisation

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