Corporate philanthropy on the shop floor: what drives employee fundraising?

  • 1 January 1970
  • Academic / Journal Article
  • Publisher : Kent Academic Repository
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This article explores the drivers behind employee fundraising within corporate philanthropy initiatives, focusing on "shop floor" or grassroots efforts. It investigates what motivates employees to participate in charitable activities organized or supported by their companies, examining factors such as corporate culture, incentives, and personal commitment. The study provides insights into employee engagement in corporate giving programs.

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B Breeze

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Corporate social responsibility

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