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Corporate philanthropy on the shop floor: what drives employee fundraising?

1 January 1970
Academic / Journal Article
Publisher : Kent Academic Repository

19173

This article explores the drivers behind employee fundraising within corporate philanthropy initiatives, focusing on "shop floor" or grassroots efforts. It investigates what motivates employees to participate in charitable activities organized or supported by their companies, examining factors such as corporate culture, incentives, and personal commitment. The study provides insights into employee engagement in corporate giving programs.

Author(s) :

B Breeze

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Key topics

Corporate social responsibility

Also found in

Organisational Culture, People, and Leadership Development

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