Corporate philanthropy in the UK: altruistic giving or marketing communications weapon?

  • 1 January 1970
  • Academic / Journal Article
  • Publisher : Taylor & Francis Online
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This article examines whether corporate philanthropy in the UK is genuinely altruistic or primarily used as a marketing communications tool. It explores the motivations behind corporate giving, analyzing if companies donate for purely benevolent reasons or to enhance their image, build reputation, and achieve commercial objectives. The study delves into the strategic implications of corporate giving within the British business landscape.

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R Bennett

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Corporate social responsibility

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