Cause-Related Marketing: A Fantastic Fundraising Tool or a Corrupter of Philanthropy?

  • 1 January 1970
  • Book
  • Publisher : Taylor & Francis
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This thesis investigates the relationship between philanthropy and civic participation, analyzing how philanthropic initiatives influence democratic engagement and community empowerment. It assesses case studies where philanthropy supports advocacy, education, and grassroots mobilization, emphasizing the potential to strengthen social capital and promote inclusive governance. The work highlights challenges around power dynamics and accountability in philanthropic-civic partnerships.

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T Beard

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Key topics

Social Justice, Philanthropy and Human Rights

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