This article explores pay-as-you-go (PAYG) business models for sustainable energy access in sub-Saharan Africa, applying a sociotechnical transitions framework. It critically assesses the traditional focus on technology and finance, arguing for greater attention to sociocultural considerations and theories of social change. The study highlights how mobile-enabled flexible payment systems disrupt traditional energy delivery by aligning with existing sociocultural practices of payment. It emphasizes the importance of inclusive business models that address local contexts and user needs for successful energy transitions.
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