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The Competitive Advantage of Corporate Philanthroрy

1 January 1970
Academic / Journal Article
Publisher : Harvard Business Review

18950

Corporate philanthropy is declining, with US company charitable contributions falling 14.5% in real dollars last year and corporate giving as a percentage of profits dropping by 50% over 15 years. Executives face a dilemma: critics demand more corporate social responsibility, while investors pressure for short-term profits. Increased donations fail to satisfy critics, and justifying charitable expenditures in terms of bottom-line benefits proves difficult, creating a no-win situation for businesses trying to balance social impact with financial performance.

Author(s) :

ME Porter, MR Kramer

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Key topics

Corporate social responsibility

Also found in

Financial Stewardship, Sustainability, & Accountability Strategic Fundraising, Donor Engagement and Resource Mobilisation

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