The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship

This article investigates the influence of credibility and social consciousness on consumer behavior in relation to corporate philanthropy. It likely examines how consumers’ perceptions of a company’s sincerity and their own social awareness impact their attitudes and purchasing decisions when a company engages in philanthropic activities. The research aims to understand the mechanisms through which corporate giving translates into positive consumer responses, highlighting the importance of authentic motivations and consumer alignment with social causes.