The role of social responsibility, philanthropy and entrepreneurship in the sport industry

  • May 2026
  • Academic / Journal Article
  • Publisher : Cambridge University Press
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This paper introduces key issues regarding social responsibility, philanthropy, and entrepreneurship within the sport industry. It examines how sport businesses, corporate partners, and non-profit organizations integrate these concepts to ensure both organizational success and positive societal impact. The discussion highlights the growing importance of social issues in sport, the role of strategic philanthropy, and the unique dynamics of entrepreneurship in a sector that often balances profit with community objectives.

Author(s) :

V Ratten, K Babiak

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Key topics

Corporate social responsibility

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