This article examines the rise and politics of "internet philanthropy" in China, a leading trend involving digital platforms for low-cost, fast donations. It highlights the role of major internet enterprises and social media in its growth, particularly after the 2011 Guo Meimei scandal which eroded trust in traditional charities. The paper discusses government efforts to regulate and centralize internet philanthropy through initiatives like the "Internet Philanthropy Project," and how these efforts aim to cultivate "positive energy" in cyberspace and engage the public in addressing social problems.
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