The 'new'donor: creation or evolution?

This article explores whether contemporary philanthropic donors represent a fundamentally new breed or an evolved form of traditional givers. It analyzes the behavioral patterns, motivations, and strategic orientations of modern donors, with a particular focus on their increasing engagement with impact, accountability, and innovation. The study suggests that "new" donors, often younger, tech-savvy, and wealthy, are more entrepreneurial and socially conscientious. They actively seek involvement in decision-making and demand measurable results, challenging traditional philanthropic approaches and requiring different engagement strategies from nonprofit organizations.