Strategic Philanthropy: Responding to Negative Portrayals of Corporate Social Responsibility

  • 1 January 1970
  • Academic / Journal Article
  • Publisher : Springer
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Analyzing 163 corporate foundations, this study reveals that companies increase both total and education-related philanthropic giving following negative media coverage. The findings suggest that philanthropy can be strategically deployed as a tool to rehabilitate public perception and improve corporate image. This research indicates a reactive and instrumental use of charitable giving, where firms utilize philanthropic efforts to mitigate reputational damage and enhance their social standing in the eyes of the public and stakeholders.

Author(s) :

J D Werbel & M S Wortman Jr

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Corporate social responsibility

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