Strategic corporate philanthropic relationships: Nonprofits' perceptions of benefits and corporate motives

This study examines corporate philanthropy from the perspective of nonprofit managers engaged in strategic philanthropic relationships. Using a grounded theory approach, the study found nonprofits perceive multiple corporate motives, including blends of altruism and self-interest. In the most strategic alliances, relationships were characterized as interdependent, with benefits viewed as equal. The research provides insights into the complexities of these partnerships and how shared value is created between corporations and non-profit organizations, highlighting the nuanced interplay of motivations and outcomes.