Impact of Social Context on Strategic Philanthropy: Theoretical Insight

This article provides a theoretical overview of the influence of social context on managerial decisions regarding strategic philanthropy. It highlights the evolution of corporate social responsibility (CSR) from a formal model to one emphasizing specific social targets, challenging the traditional antagonistic view between economic and social objectives. The authors emphasize the distinction between general philanthropic activities and strategic philanthropy, presenting recent research achievements in the field. The paper argues for the acknowledged correlation between corporate goals, values, and societal achievements in the modern world.