Corporate reputation and philanthropy: An empirical analysis

  • 1 January 1970
  • Academic / Journal Article
  • Publisher : Springer
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This empirical analysis investigates the relationship between corporate reputation and philanthropic activities. It examines how a company’s charitable giving influences its public perception and reputation, and conversely, how existing reputation might shape philanthropic strategies. The study likely uses data to demonstrate the dynamics between these two aspects of corporate social engagement.

Author(s) :

S Brammer, A Millington

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Corporate social responsibility

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