Corporate philanthropy in France, Germany and the UK: International comparisons of commercial orientation towards company giving in European nations

This article compares the commercial orientation of corporate philanthropy in France, Germany, and the UK. It investigates how companies in these European nations approach their charitable giving, focusing on whether philanthropy is primarily driven by altruistic motives or commercial objectives like marketing and public relations. The study provides international insights into the strategic alignment of corporate giving with business goals across different national contexts.