This case study engages with the journey of Villgro, a social enterprise “incubator” founded in 2001 by Paul Basil. Initially coming into being with a focus on rural, grassroots innovators and entrepreneurs, Villgro looked to scout for, support and grow their ideas into viable enterprises, with the ultimate goal of rural prosperity and wealth creation. This case traces Villgro’s journey in laying the foundations for and contributing to the development of an ecosystem able to support and nurture early-stage innovations; and explores in detail what an end-to-end incubation process entails.
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