Good Business Lab: Designing for Wellbeing

This case study explores the journey of Good Business Lab (GBL), a non-profit founded in Bengaluru in 2017, now operating across India, the USA, and Latin America. GBL applies research to encourage businesses, especially in labour-intensive industries, to invest in worker wellbeing. By blending rigorous research with a balanced business-worker approach, it has carved a unique niche in India’s social sector. With nearly 100 employees, GBL focuses on organisational design, sustainability, and embedding wellbeing—its core research theme—into its own practices, offering insights into building a research-driven, impact-focused organisation in a dynamic, global landscape.